When it comes to corporate citizenship, Daimler Fleet Management’s philosophy is simple – it takes more than a short-term cheque book charity to truly build and empower a nation. We take pride in our strategy of funding sustainable Corporate Social Responsibility programmes that will permanently uplift disadvantaged people and communities in South Africa. The Daimler Fleet Management Corporate Social Responsibility (CSR) model encourages empowerment and job creation, uplifts and educates, and acknowledges the need for community welfare.
The brainchild of Daimler Fleet Management, since 2002, has been the Youth Entrepreneurship Programme (YEP), which focuses on unemployed youth that want to sharpen their entrepreneurial skills. It is a very successful project which will soon produce the next multi-millionaires of South Africa.